Hunting the Unicorn Myth - A Field guide to startup reality

This book exposes the emotional and structural risks of the startup world — not just the financial ones.

It is not here to discourage you, but to reveal what is usually left out of startup success stories.

Startups are often framed through growth, funding rounds, and unicorn narratives. Much less is said about how responsibility concentrates, expectations form too early, and isolation grows alongside ambition.

Hunting the Unicorn Myth is not a guide to riches or a checklist for success. It is a field guide to startup reality — written from inside the system — for founders, students, and anyone trying to understand what building a company actually demands.

It will not promise certainty.
It will help you see what lies ahead.