This Sunday, my book Hunting the Unicorn Myth will be released.
I chose Sunday deliberately.
Not because it is optimal for algorithms or launches, but because it is a quieter day. A day when many people slow down, pause, or at least try to step slightly outside the usual rhythm of productivity, performance, and urgency.
This book was not written for hype cycles.
It was written for moments like that.
Hunting the Unicorn Myth is not a guide to success, scaling, or pitching. It does not offer shortcuts, formulas, or motivational arcs. Instead, it looks at what building a company actually feels like over time, especially when responsibility accumulates, certainty fades, and support becomes conditional.
It is a book about:
- responsibility without power
- decisions made under uncertainty
- silence around doubt, limits, and burnout
- and the ethical tension between growth, care, and sustainability
The stories in this book are not just mine. They reflect patterns I have seen repeatedly in founders, teams, researchers, and professionals operating inside systems that reward speed and confidence, but rarely make space for reflection.
You do not need to read this book from beginning to end.
You can start wherever it feels relevant to your situation right now.
Sunday felt like the right moment to let this book enter the world.
Not as a performance, but as an invitation.
If you choose to read it, I hope it offers recognition, clarity, or simply the relief of seeing experiences that are often left unspoken put into words.
The book will be available here starting Sunday.
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