{"title":"Books","description":"\u003cp\u003eAll our books\u003c\/p\u003e","products":[{"product_id":"hunting-the-unicorn-myth-a-field-guide-to-startup-reality","title":"Hunting the Unicorn Myth - A Field guide to startup reality","description":"\u003cp\u003eThis book exposes the emotional and structural risks of the startup world — not just the financial ones.\u003c\/p\u003e\u003cp\u003e It is not here to discourage you, but to reveal what is usually left out of startup success stories.\u003c\/p\u003e\u003cp\u003e Startups are often framed through growth, funding rounds, and unicorn narratives. Much less is said about how responsibility concentrates, expectations form too early, and isolation grows alongside ambition.\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eHunting the Unicorn Myth\u003c\/strong\u003e is not a guide to riches or a checklist for success. It is a field guide to startup reality — written from inside the system — for founders, students, and anyone trying to understand what building a company actually demands.\u003c\/p\u003e\u003cp\u003e It will not promise certainty.\u003cbr\u003e It will help you see what lies ahead.\u003c\/p\u003e","brand":"Joy Publishing","offers":[{"title":"Default Title","offer_id":57248381960576,"sku":null,"price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8177\/8816\/files\/Kansikuva_568e36c3-01b9-4324-ac10-a6c1901bedde.png?v=1768468935"},{"product_id":"hellat-hyvastit","title":"Tender farewells","description":"\u003cp\u003e\u003cstrong\u003eA collection of poems about love, power, and the beauty of letting go.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eTender Farewells is an intense and psychologically astute poetry collection about the relationship between two people. It takes the reader from passion to vulnerability, from power dynamics to shame, and finally to letting go, which does not invalidate love.\u003c\/p\u003e\n\n\u003cp\u003eThe work examines how love can be both a strength and a trial. How unfulfilled dreams erode a relationship. And how letting go can be one of the most important forms of love.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis is not an accusation.\u003cbr\u003e\nThis is not a defense.\u003cbr\u003e\nThis is a testament to what has been lived.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch3\u003eThemes\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePassion and embodied memory\u003c\/li\u003e\n\u003cli\u003eDynamics of power and dependence\u003c\/li\u003e\n\u003cli\u003eShame and self-protection\u003c\/li\u003e\n\u003cli\u003eUnfulfilled dreams\u003c\/li\u003e\n\u003cli\u003eLetting go and liberation\u003c\/li\u003e\n\u003cli\u003eGratitude without bitterness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eBook information\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Suvi Suutarinen\u003cbr\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 978-952-65935-3-1\u003cbr\u003e\n\u003cstrong\u003ePublication year:\u003c\/strong\u003e 2026\u003cbr\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e Finnish\u003cbr\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Joy Publishing\u003c\/p\u003e\n\n\u003ch3\u003eWho is this book for?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFor you who have loved deeply\u003c\/li\u003e\n\u003cli\u003eFor you who have had to let go\u003c\/li\u003e\n\u003cli\u003eFor you who are looking for words for experiences for which there are not always words\u003c\/li\u003e\n\u003cli\u003eFor readers who appreciate an honest portrayal of adult love\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Tender Farewells?\u003c\/h3\u003e\n\u003cp\u003eThis book does not sugarcoat.\u003cbr\u003e\nIt does not romanticize suffering.\u003cbr\u003e\nIt gives space to both pain and gratitude.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTender Farewells is a book about how sometimes love remains – even when people leave.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Joy Publishing","offers":[{"title":"Default Title","offer_id":57475048472960,"sku":null,"price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8177\/8816\/files\/Hellathyvastit_Instagram-postaus_34_2eeae88a-418c-45ba-afee-8cbf57b882ef.jpg?v=1772004776"},{"product_id":"kasvun-hinta-kenttaopas-startup-todellisuuteen","title":"The Price of Growth - A Field Guide to Startup Reality","description":"\u003cp data-start=\"130\" data-end=\"307\"\u003e\u003cstrong data-start=\"130\" data-end=\"146\"\u003eThe Price of Growth\u003c\/strong\u003e examines the startup world from a perspective where success stories rarely begin. It uncovers the emotional and structural risks of entrepreneurship, not just the financial ones.\u003c\/p\u003e\n\u003cp data-start=\"309\" data-end=\"596\"\u003eStartups are often discussed in terms of growth, funding rounds, and unicorns. Less often discussed is how responsibility accumulates, expectations form too early, and isolation walks hand-in-hand with ambition. This book is not discouraging. It brings to light what is often left unsaid.\u003c\/p\u003e\n\u003cp data-start=\"598\" data-end=\"879\"\u003e\u003cstrong data-start=\"598\" data-end=\"614\"\u003eThe Price of Growth\u003c\/strong\u003e is not a guide to getting rich or a checklist for success. It is a field guide to the reality of startups, written from within the system. The book is aimed at founders, students, and anyone who wants to understand what building a company truly entails.\u003c\/p\u003e\n\u003cp data-start=\"881\" data-end=\"934\"\u003eIt does not promise certainty. It helps to see more clearly.\u003c\/p\u003e","brand":"Joy Publishing","offers":[{"title":"Default Title","offer_id":57486853767552,"sku":null,"price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8177\/8816\/files\/Kasvunhintakansi.jpg?v=1772192673"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8177\/8816\/collections\/Hellathyvastit_Instagram-postaus_34_2eeae88a-418c-45ba-afee-8cbf57b882ef.jpg?v=1776798554","url":"https:\/\/joyjoypublishing.com\/fr\/collections\/kirjat.oembed","provider":"Joy Publishing","version":"1.0","type":"link"}