{"product_id":"hunting-the-unicorn-myth-a-field-guide-to-startup-reality","title":"Hunting the Unicorn Myth - A Field guide to startup reality","description":"\u003cp\u003eThis book exposes the emotional and structural risks of the startup world — not just the financial ones.\u003c\/p\u003e\u003cp\u003e It is not here to discourage you, but to reveal what is usually left out of startup success stories.\u003c\/p\u003e\u003cp\u003e Startups are often framed through growth, funding rounds, and unicorn narratives. Much less is said about how responsibility concentrates, expectations form too early, and isolation grows alongside ambition.\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eHunting the Unicorn Myth\u003c\/strong\u003e is not a guide to riches or a checklist for success. It is a field guide to startup reality — written from inside the system — for founders, students, and anyone trying to understand what building a company actually demands.\u003c\/p\u003e\u003cp\u003e It will not promise certainty.\u003cbr\u003e It will help you see what lies ahead.\u003c\/p\u003e","brand":"Joy Publishing","offers":[{"title":"Default Title","offer_id":57248381960576,"sku":null,"price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8177\/8816\/files\/Kansikuva_568e36c3-01b9-4324-ac10-a6c1901bedde.png?v=1768468935","url":"https:\/\/joyjoypublishing.com\/de\/products\/hunting-the-unicorn-myth-a-field-guide-to-startup-reality","provider":"Joy Publishing","version":"1.0","type":"link"}