{"title":"Books","description":"\u003cp\u003eAll our books\u003c\/p\u003e","products":[{"product_id":"hunting-the-unicorn-myth-a-field-guide-to-startup-reality","title":"Hunting the Unicorn Myth - A Field guide to startup reality","description":"\u003cp\u003eThis book exposes the emotional and structural risks of the startup world — not just the financial ones.\u003c\/p\u003e\u003cp\u003e It is not here to discourage you, but to reveal what is usually left out of startup success stories.\u003c\/p\u003e\u003cp\u003e Startups are often framed through growth, funding rounds, and unicorn narratives. Much less is said about how responsibility concentrates, expectations form too early, and isolation grows alongside ambition.\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eHunting the Unicorn Myth\u003c\/strong\u003e is not a guide to riches or a checklist for success. It is a field guide to startup reality — written from inside the system — for founders, students, and anyone trying to understand what building a company actually demands.\u003c\/p\u003e\u003cp\u003e It will not promise certainty.\u003cbr\u003e It will help you see what lies ahead.\u003c\/p\u003e","brand":"Joy Publishing","offers":[{"title":"Default Title","offer_id":57248381960576,"sku":null,"price":21.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8177\/8816\/files\/Kansikuva_568e36c3-01b9-4324-ac10-a6c1901bedde.png?v=1768468935"},{"product_id":"super-satu-vankaaja","title":"Super-Satu \u0026 Vänkääjä","description":"\u003cp\u003eA heartwarming children's book about emotions, waiting, and discovering one's own superpowers. The story is suitable for all children and is especially relatable for neurodivergent children, their siblings, and families.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePyry has more energy in his body than he can process. For Sofia, pictures and anticipation bring a sense of security to her day.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhen it's time to leave the park, the \"Whiner\" awakens inside Pyry – that voice that wants everything immediately. Frustration grows, words come out quickly, and his body feels restless. Luckily, Super-Satu is there and knows that everyone has their own superpowers. They can be practiced. 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It helps to see more clearly.\u003c\/p\u003e","brand":"Joy Publishing","offers":[{"title":"Default Title","offer_id":57486853767552,"sku":null,"price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8177\/8816\/files\/Kasvunhintakansi.jpg?v=1772192673"},{"product_id":"the-witness-this-is-a-book-about-what-war-leaves-in-a-man","title":"The Witness: This Is a Book About What War Leaves in a Man","description":"\u003cp\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eThis is not only a book.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is a testimony.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Witness\u003c\/em\u003e is a collection of drawings and writings created during the war in Gaza by artist Ahmed Ashour. Each image in this book was once real. A moment of fear. A moment of loss. A moment of waiting. 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It does not offer solutions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt simply bears witness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside this book you will find:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOriginal artworks created during the war\u003c\/li\u003e\n\u003cli\u003ePersonal texts reflecting lived experiences\u003c\/li\u003e\n\u003cli\u003eThemes of memory, loss, survival, and humanity\u003c\/li\u003e\n\u003cli\u003eA rare combination of visual art and philosophical reflection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEvery page carries something that could not be forgotten.\u003c\/p\u003e\n\u003cp\u003eBecause war does not only destroy lives.\u003cbr\u003eIt also destroys stories.\u003c\/p\u003e\n\u003cp\u003eThis book exists so that those stories will not disappear.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"I saw.\u003cbr\u003eThat is why I drew.\u003cbr\u003eThat is why I wrote.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003ePRODUCT DETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFormat: Digital book (PDF)\u003cbr\u003eLanguage: English\u003cbr\u003eAuthor: Ahmed Ashour\u003cbr\u003ePublisher: Joy Publishing\u003cbr\u003eLength: 264 pages\u003cbr\u003eISBN: 978-952-65935-4-8\u003cbr\u003e\u003cstrong\u003eRelease date: April 4, 2026\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eSupport the artist\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you wish, you can support the artist beyond the book by adding a tip at checkout. All additional support goes directly to the creator.\u003c\/p\u003e","brand":"Joy Publishing","offers":[{"title":"Default Title","offer_id":57635959144832,"sku":null,"price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/8177\/8816\/files\/IMG-2885.jpg?v=1773722901"},{"product_id":"الشاهد-هذا-كتاب-عمّا-تتركه-الحرب-في-رجل","title":"Witness: This is a book about what war leaves in a man.","description":"\u003cp\u003eBy Ahmed Haidar Ashour\u003c\/p\u003e\u003cp\u003eI started drawing at the age of nine. It has been a long journey, full of experiences of rejection and moments when my work was neither seen nor accepted. Nevertheless, I continued my path.\u003c\/p\u003e\u003cp\u003eToday I am here to write the book I have long dreamed of. Unfortunately, it is a book about war.\u003c\/p\u003e\u003cp\u003eAbout what war leaves within us. 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